Well, SEO has been and most likely will always be seen as black magic. But the importance in this industry is growing with each and every day. From large scale businesses to Mom and Pop shops, SEO will benefit your website more than you could imagine. It will bring you traffic, brand your company, and even give you reputation. This cartoon just reminds me of how important Search Engine Optimization is in our everyday lives, and my instinct is that SEO will play a larger role in my child’s life!