Advice From SEO Allstars

Advice From SEO Allstars

With the help of numerous SEO gurus, including Danny Sullivan, Eric Ward and Rand Fishkin, there is a Search Engine Ranking Factors List. It’s hard to criticize anything that these SEO’s have to say since the many of them introduced the world to SEO. Without further ado, here are the Top 10 Positive Factors:

  • Keyword Use in Title Tag
  • Global Link Popularity of Site
  • Anchor Text of Inbound Link
  • Link Popularity within Site’s Internal Link Structure
  • Age of Site
  • Topical Relevance of Inbound Links To Site
  • Link Popularity of Site In Topical Community
  • Keyword Use in Body Text
  • Global Link Popularity of Linking Site
  • Rate of New Inbound Links to Site

My only addition to these factors is having the keyword in the domain name. I believe link development is necessary to get your site out of the ‘sandbox’, but once it’s out, having the keyword in the domain name is highly effective. Now the Top 5 Negative Factors:

  • Server is Often Inaccessible to Bots
  • Content Very Similar or Duplicate of Existing Content in the Index
  • External Links to Low Quality/Spam Sites
  • Duplicate Title/Meta Tags on Many Pages
  • Participation in Link Schemes or Actively Selling Links

So if your site has ANY of the negative factors, you should look into changing it, or contact us and we can discuss it further.