A common question we hear about is, “Should we buy links?”

A common question we hear about is, “Should we buy links?”

When SEO was in its infancy, on-page factors such as keyword density and meta tags were the end all and be all of ranking. However, once search engines overcame that hurdle they focused on incoming links, well at least Google did and everybody else soon followed. Now all it took was buying links from any website as the engines had not realized about weighting links yet. So with a fist full of money you could buy all the links required to place at the top.

But recently, buying links to obtain better search engine placement has been frowned upon and even forbidden. Why would seach engines frown upon purchased incoming links to a website you may ask? Well, it’s because purchased links unnaturally affect their organic listings. But are purchased links that bad? I tend to say they are not for everybody.

Google and other search engines have even taken preventive measures aginst purchased links. Rumour is they have been manually graphing paid link networks and devaluing link sellers by not allowing those links to pass Pagerank. However, when buying a link it’s always beneficial to examine the traffic that comes along with the link. It is almost always worthwhile to buy a link from a web page that is relevant to what your website is about. For more info please visit :http://ontarioexteriorsolutions.ca/

On that note, one of the most immediate risks to buying links is your competitors. They are looking at what you are doing too and may report your purchased links to search engines. So my recommendation is to examine the link you are interested in, looking at value of site, reputation of site, ranking of site, domain tld and make sure to diversify your link portfolio. Paid links are huge business and it’s only going to grow. So don’t limit your link building efforts because paid links may be an important part of your niche.