SEO Basics

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Search Engine Optimization Basics

What is search engine optimization?

Search Engine Optimization (SEO) is the process of promoting a website to achieve better search engine rankings for relevant, targeted keywords and key phrases.

Why search engine optimization?

Marketing a web site in the search engines became an absolute necessity in today’s “connected” world. Recent studies confirm that search engines bring approximately 80% of a web site’s traffic. Statistical trends also indicate that searchers rarely even venture beyond three pages of search engine results. Therefore, if the searcher doesn’t find your website there, it means that you just wasted the money you paid your web developer and web hosting company.

Why should my business use Search Engine Optimization?

If your business or company relies on Internet clients, you must certainly know how important is to have top search engine positioning. For those getting started, here are some simple facts:

  • Almost 50% of all websites are discovered first through a search engine such as Google or Yahoo. Everyday hundreds to thousands of people are searching for almost every type of business. Therefore, only the top search results in each business category will have a good chance of getting that business.
  • Most search engine users do not go past the first two or three pages of results returned by a search engine. If your website isn’t on the first 2 or 3 pages of a popular search engine’s results, the site is actually like nonexistent.
  • Most likely, people searching for your products or services have already made their mind to purchase something. Search engine optimization targets keywords and key phrases that bring the buyer to the supplier’s website.
  • If you hire a professional SEO ranking specialist, he or she can help raise the search engine position of the website to bring in new, pre-qualified traffic and customers.