JIC Design Blog: SEO, Web Development and Technology

Over a month ago, Google announced there would be a change in the algorithm that calculates landing page and site quality score. This change was intended to benefit AdWords users, advertisers, and publishers. However, Google never actually offered insight into what elements comprise a ‘quality’ landing page until now.

According to the Google AdWords Blog, the following guidelines reflect the site quality principles that Google incorporates into its Quality Score rankings.

Provide Relevant and Substantial Content

If you don’t provide relevant and substantial content to your users, then they may not quickly see what they clicked to find, causing a bad AdWords experience. To avoid this from happening link to the most relevant page providing the user with useful information about what they clicked to find, not just banners and other ads. Do not require users to register to view the content, or password protect it. Don’t lead users astray by providing what the ad promises, openly share business information, and deliver services as promised. Also, the publisher should clearly distinguish sponsored links from site content.

Treat Personal Information Responsibly

Build an honest relationship with your customers by providing clear answers to why you are collecting their personal information. Explain how and why you are planning on using the info.

Clear And Usable Site Navigation

Clear website navigation is probably one of the most important aspects of usability, search engine ranking, and website satisfaction. Provide an easy and intuitive path for users to purchase the product in your ad. Also, avoid any unnecessary pop-ups or altering the user’s browser, they really don’t appreciate it no matter what your marketers tell you.

By following the above mentioned elements then the money advertisers spend on AdWords ads will be more likely to tune into paying customers, and users will develop a trust associated with the AdWords ads because of their positive experience.