Above The Fold in Email Marketing
Email Marketing is the new buzz word within the online marketing companies. Email is the means to reach numerous subscribers with multiple great messages and promotions. A common overlooked aspect of email optimization is the Preview Window. The preview window refers to the portion of your Outlook that displays your email once you click on the email. As you know, emails extend beyond the preview window causing you to scroll to have to read it. Well, similar to Search Engine Optimization, in email optimization we try to place great content “Above The Fold” to gain the readers interest.
Here are some elements to place above the fold:
- Tagline
- Name of Publication
- Name of Company/Logo
- Headlines
- Link to Website
- Date
- Volume or Issue #
Avoid placing long stories, third party advertising or too much advertising for your products Above the Fold.
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