Pay per action? Google finally discovered their click fraud techniques concerning cost-per-click (CPC) were costing them more in lawsuits then anything else.
Here’s a little background for those who have no idea what CPC is. Google has placed sponsored links on their own webpages as well as offer webmasters an opportunity to make money by […]
Over a month ago, Google announced there would be a change in the algorithm that calculates landing page and site quality score. This change was intended to benefit AdWords users, advertisers, and publishers. However, Google never actually offered insight into what elements comprise a ‘quality’ landing page until now.
According to the Google AdWords Blog, the […]
Search engine optimization for organic listings is only a first step for retailers as conversions improve even more by including paid search services such as Pay per click (PPC). The advantage of sponsored listings is that you can control costs with bid management and they go live immediately. So how does Paid search stack up […]
