Archive for the 'Pay Per Click' Category

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Pay Per Action, Finally!

Pay per action? Google finally discovered their click fraud techniques concerning cost-per-click (CPC) were costing them more in lawsuits then anything else.
Here’s a little background for those who have no idea what CPC is. Google has placed sponsored links on their own webpages as well as offer webmasters an opportunity to make money by […]

Quality Guidelines For Landing Pages


SEO Versus Paid Search Conversion