One of the most important aspects of SEO is link building. There are two main reasons why. First, they offer passages for a web user to find your web site, and second, search engines use links within their ranking algorithm. Nowadays there are many different types of links and values associated with a link. I [...]
Here’s a heads up on an early Christmas present from Google; loss of traffic. Multiple sources are reporting significant changes in the Google Search Engine Results Page (SERPs), causing traffic to drop. There have been numerous shuffles in different industries, and also an update on blacklisted websites. This may just be the normal flux, database [...]
Tags: Google
Well I hate to say it, but it’s about time. Rumors of a pending restructuring at Yahoo have been circulating for weeks due to a leak in an internal memo, known as the “Peanut Butter Manifestoâ€? because Yahoo had spread itself too thinly over too many areas to be effective. And now it’s out! Yahoo [...]
Tags: Yahoo
What do you get after you lock Bill Gates, Sergey Brin, Larry Page and Terry Semel in closed quarters?? sitemaps.org Google, Yahoo, and MSN have all agreed upon a standard protocol for sitemaps. For those of you who do not know, sitemaps are an easy way for webmasters to inform search engines about pages on [...]
Tags: sitemaps
Search engine optimization for organic listings is only a first step for retailers as conversions improve even more by including paid search services such as Pay per click (PPC). The advantage of sponsored listings is that you can control costs with bid management and they go live immediately. So how does Paid search stack up [...]
Tags: pay per click, ppc
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