Posted April 5th, 2007 by John
Well, SEO has been and most likely will always be seen as black magic. But the importance in this industry is growing with each and every day. From large scale businesses to Mom and Pop shops, SEO will benefit your website more than you could imagine. It will bring you traffic, brand your company, and [...]
Posted March 27th, 2007 by John
Protecting your website is as essential to SEO as developing an SEO strategy. One simple mishap could easily counteract all your hard work. So today I’m going to list a few things you can do to protect your online assets. Password Protect Your Website Logs To Avoid Referrer Spam 301 Re-direct Non-www To www Or [...]
Posted March 23rd, 2007 by John
Pay per action? Google finally discovered their click fraud techniques concerning cost-per-click (CPC) were costing them more in lawsuits then anything else. Here’s a little background for those who have no idea what CPC is. Google has placed sponsored links on their own webpages as well as offer webmasters an opportunity to make money by [...]
Tags: pay per click, ppc
Posted March 21st, 2007 by John
Here’s a great interview with 4 of the best in link development; Rand Fishkin, Eric Ward, Todd Malicoat, and Roger Montti. The questions ask by Rae Hoffman included: What are the factors you would take into account before buying a link from a directly contacted site (not a link broker or seller)? In sectors where [...]
Posted February 3rd, 2007 by John
For years now SEO’s would tell writers and content creators to provide them with at least 250-300 words for each web page. But what does that number mean? Why 250 words? Well, after numerous years of experience, the broad SEO community had agreed that 250-300 was the magic number of words for ranking pages well [...]
Tags: Google
Posted January 25th, 2007 by John
Yahoo has recently been putting more of an emphasis on social media and user-generated content in its local search product. This is not surprising since Yahoo has bought up numerous social media sites over the last few years. Initially Yahoo expanded its city and neighbourhood pages as well as its ratings and reviews. Recently, they [...]
Tags: local, Yahoo
Posted January 19th, 2007 by John
A great way to receive links and increase the number of backlinks to your website is by submitting articles you have written to article directories. This technique is being utilized extensively by the search marketing community. But don’t forget, to receive quality backlinks from quality sites, you should commit a significant amount of time and [...]