Archive for the 'Search Engine Optimization' Category

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A common question we hear about is, “Should we buy links?”

When SEO was in its infancy, on-page factors such as keyword density and meta tags were the end all and be all of ranking. However, once search engines overcame that hurdle they focused on incoming links, well at least Google did and everybody else soon followed. Now all it took was buying links from any […]

Is Classic SEO dead?

I just read a great article detailing how classic SEO is dead. Personally I agree and disagree with the statement. Classic SEO, involving on-page factors, crawling, as well as link campaigns are still highly relevant in search rankings, however they are not the end all and be all anymore. Search engines have integrated image search, […]

Reciprocal Linking Can Get You Banned From Google

Well for years now, actually since the Big Daddy update, webmasters and SEOs have been pondering and discussing amongst themselves and the community whether Google has been penalizing or discounting links to a site because it is a reciprocal link. There is no need to wait any longer though…according to the new Google Webmaster Guidelines […]

Long Tail For SEO

An interesting article I came across was Aaron’s blog post, “How to Estimate the Length & Value of the Long Tail for Your Target Market’s Keywords“. It was an interesting read about How do you determine how much value there is in the head of a keyword space compared to the tail of the same […]

Addition To Sitemap Protocol

There has finally been an enhancement to the standardized sitemap protocol developed by Google, Yahoo and MSN - Autodiscovery. Autodiscovery gives siteowners the ability to easily share their sitemaps with all search engines at once, avoiding the overhead of manually submitting them to each search engine.
The protocol works as follows. Add the following line […]

Advice From SEO Allstars

With the help of numerous SEO gurus, including Danny Sullivan, Eric Ward and Rand Fishkin, there is a Search Engine Ranking Factors List. It’s hard to criticize anything that these SEO’s have to say since the many of them introduced the world to SEO. Without further ado, here are the Top 10 Positive Factors:

Keyword Use […]

The Future Importance of SEO

Well, SEO has been and most likely will always be seen as black magic. But the importance in this industry is growing with each and every day. From large scale businesses to Mom and Pop shops, SEO will benefit your website more than you could imagine. It will bring you traffic, brand your company, and […]