Archive for the 'Email Marketing' Category

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Above The Fold in Email Marketing

  • Aug 7th, 2007
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  • Email Marketing, Content
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    • Email Marketing is the new buzz word within the online marketing companies. Email is the means to reach numerous subscribers with multiple great messages and promotions. A common overlooked aspect of email optimization is the Preview Window. The preview window refers to the portion of your Outlook that displays your email once you click on […]

    Email Deliverability

  • Feb 20th, 2007
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  • Email Marketing, Deliverability
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    • Legitimate businesses have been suffering severely with respect to email deliverability. Numerous email service providers have added a “This is SPAM” button for users to inform the service of potential unsolicited emails. This is a great idea in theory, but horrible in practice. This button has been the cause of millions of emails getting falsely […]