Here’s a heads up on an early Christmas present from Google; loss of traffic. Multiple sources are reporting significant changes in the Google Search Engine Results Page (SERPs), causing traffic to drop. There have been numerous shuffles in different industries, and also an update on blacklisted websites. This may just be the normal flux, database [...]
Tags: Google
Well I hate to say it, but it’s about time. Rumors of a pending restructuring at Yahoo have been circulating for weeks due to a leak in an internal memo, known as the “Peanut Butter Manifestoâ€? because Yahoo had spread itself too thinly over too many areas to be effective. And now it’s out! Yahoo [...]
Tags: Yahoo
What do you get after you lock Bill Gates, Sergey Brin, Larry Page and Terry Semel in closed quarters?? sitemaps.org Google, Yahoo, and MSN have all agreed upon a standard protocol for sitemaps. For those of you who do not know, sitemaps are an easy way for webmasters to inform search engines about pages on [...]
Tags: sitemaps
Clearly define the focus of the website Decide on specific features of the website Create a section based sitemap of the website Write out the content of the website Find a style/template for the website Build the website Critically evaluate the website; make changes Go live Clearly define the focus of the website The first [...]
Search engine optimization for organic listings is only a first step for retailers as conversions improve even more by including paid search services such as Pay per click (PPC). The advantage of sponsored listings is that you can control costs with bid management and they go live immediately. So how does Paid search stack up [...]
Tags: pay per click, ppc
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